Fans of televised football are used to seeing the action from just about every angle, but a new invention promises a look from a never-before-seen perspective: the football's-eye view.

This is the Ballcam, a foam football with a video camera embedded in its side.  What makes the BallCam especially interesting is that it "sees" the playing field clearly even when the football is thrown with a spiral. The researchers developed a computer algorithm to convert the raw video into a stable, downward-looking view, as seen in the YouTube clip above.